Beware of These Fatal SEO Mistakes
It’s not surprising marketers are now investing heavily in SEO or search engine optimization, with forerunners like seoexplode helping businesses reach their full potential on the Internet by bringing them closer to their target markets.
While SEO is something that can be learned, it actually takes more than one person to do it right, and if you are busy as it is with the work involved in running your business, the SEO side may be suffering.
There are several fatal SEO mistakes that people commit due to lack of expert knowledge, but seoexplode.com will be sharing them here with you to make sure that you don’t fall prey to them again.
And if your website is suffering from these fatal mistakes, just keep in mind that most SEO problems can be rectified – you just have to have the willpower and desire to do so. Let’s get started.
- Publishing content with little or no value
This is painful to hear, definitely, but one that needs to be heard if you want to survive in today’s hypercompetitive digital market. What really sets apart the Big Boys of the sandbox is not snazzy websites or blinking graphics – it’s content.
And content is the be all and end all of visiting websites. Why do people open their browsers to search, anyway? They want information. If anything, content can make or break a website. You can have a speedy website that loads in 2 seconds flat, but without relevant content, what’s the point of it all?
A great start is beefing up your content so that Google will start ranking you higher in your niche, take note of these guide questions:
- Do you think of user intent when generating content?
- How useful is your content to users?
- How practical is it to go through your website’s current roster of content?
- Are people talking about your content? Are you sparking conversation?
- Is your content good enough to be shared on Facebook and other social media outlets?
- Is your content up-to-date with what is happening in your industry? Are you throwing your own ball into the conversation?
- What types of insight do people get from reading your content?
- Are you thinking of great new topics that will make your website stand out from the others?
- Are you generating content to rank highly for a specific keyword or topic, at the very least?
- Does your content have a clear objective and purpose? Functionality-wise, what roles does your content play?
Use these guide questions to examine that current content line-up that you have on your website. Bear in mind that content is not limited to long-form textual content.
While this is important, in terms of being shareable, we’d want your content to have as much power as it can before being brought to the people. This includes having graphics or images, sites like piktochart.com let you create infographics to make sure that people are fully engaged in your content.
- Your website is not optimized for mobile devices
Ten years ago or so, optimizing for mobile was a curiosity at best – something that marketers did as a final touch. Now, optimizing for mobile is NOT a final touch.
It is the first thing that Google sees when it is ranking websites, and with Google’s mobile first policy now in effect, you can expect that users are now expecting mobile versions of websites to pop up first.
While browsers can be used easily to switch back and forth from PC to mobile versions, your website better be bringing everything in its mobile iteration. Otherwise, you may be missing out on ranking and even traffic.
Your website has a better chance of landing high at SERPs when Google can index a mobile version of your website. Desktop results are now considered secondary, with the primary focus now on how healthy and responsive mobile websites are.
To the untrained eye, this may sound like something that doesn’t really concern your work immediately, especially if you have an old website with lots of content already.
However, with more than fifty percent of traffic coming in from mobile devices, it makes complete sense that you should take care of mobile users foremost.
To make sure that your website is mobile-ready, keep these in mind:
– The website has to be responsive to commands, and it should be super easy to navigate from one section to another, and from one page to another.
– Page loading time should be optimal. Research shows that slow loading times directly increase the bounce rate of visitors. Trust us, dwell time is an angel, and the longer people stay on your pages, the better off you will be.
– The structured data markup of your desktop website and mobile site should be the same. That means all sections of your desktop site should be easily viewable and usable by all mobile users.
– Make sure that your mobile site is as clutter-free as possible. Mobile devices have really limited screen sizes, and the last thing you’d want to see as a user is screen clutter. If the elements don’t load effectively, people are going to leave – plain and simple.
III. Dead links abound on your website
Referencing other websites is important, but there will be times when other websites delete pages, or the URLs change, and your website is at the mercy of these dead links. Link auditing is super important, so the best approach to this would be to check your content and make sure that all your links are live. Sometimes, a link goes dead because of a misspelling, so don’t sweat it. Other times, the links simply have to be removed to make sure that they don’t mess up the indexing on your website.
404 errors will drive traffic away – no one wants to use a website with dead links. It makes your website look like it’s been cobbled together by an amateur. Trust us, that’s not something you’d want since the next competitor is just an inch away. Redirection is important in the event of dead links, so your traffic stays in your website at least, and you can offer the visitor a chance to give your content another try. There are no guarantees that this will work 100% of the time, but it is worth doing since it is considered an industry best practice.
- You don’t study your website’s statistics
SEO is not just about on-page elements – it’s also about making sure that what you are doing has an actual effect on your target audience. Some guide questions that should help you study your stats are:
- What pages are attracting the most traffic to your website?
- Do you have regular visitors?
- What type of content uploads are getting the most comments and shares?
- What is the ratio of the landing and the exit? Are people staying longer now on your website, or is the opposite now happening?
SEO has so many dimensions and the only way to find out if you need more help in complementing your current efforts is to actually check the performance of your website now. Are you appearing on Google searches and do people love your website?
- You’re doing keywords incorrectly
Keywords are important, no doubt about it – but are you performing keyword research correctly, and are you using them optimally?
– Don’t stuff your content with single keywords. This is no longer practical at this point because of the volume of the competition.
– Singular keywords are fine, as Google reads the singular and plural versions of words the same way.
– Don’t use keywords when they are not in their proper context. Squeezing in random keywords will make your copy less readable and ultimately, less useful for people. Just focus on user content and making the content as nice as possible for readers.